Playdia by Bandai

Console Name: Playdia
Original Name: プレイディア
Release Date: September 23, 1994
Original Price: ¥24,800
Country of Origin: Japan
Manufacturer: Bandai
Discontinued In: 1996
Number of Games: 33

History
Since the advent of video games, Bandai have been in the forefront of the industry in Japan. After releasing pong consoles and importing various consoles such as the Emerson Arcadia, CGE Vectrex and Mattel Intellivision n Japan, Bandai released in 1979 their own Bandai decided to get out of the video-game console market to focus on the video games and peripherals. During that period, Bandai released multiple games for the Nintendo Famicom and it’s not before 1994 that Bandai decided to go back to its root.

In June 1994, Bandai announced the upcoming released of the BA-X, a multimedia home entertainment system during the 94′ Tokyo Toy Show.

Release
On September 23, 1994 Bandai finally released the Playdia. To promote the console, Bandai hired Yumi Adachi, a popular actress from the series Homeless Child. The console released alongside 3 games from the blockbuster series Bandai had access to : Dragon Ball Z, Sailor Moon and SD Gundam. Hello Kitty and Ultraman, two others of these blockbuster licenses were released 5 days after the launch.

Targeting an audience from ages 3 to 7, the console didn’t have the start Bandai was hoping for.  After almost a year, sales were still sluggish and Bandai was losing money. A decision was made to expand the target audience. They signed deals with certain Japanese idol and created a new line of product called PlaydiaV which stands for Playdia Voice. The price of all games were raised significantly. Prices of early title would oscillate between ¥3,800 and ¥4,800 while newer titles would be between ¥5,800 and ¥9,800.  The strategy was somewhat successful and Bandai managed to have the Playdia stay afloat.

Demise
Bandai soon realized that it’s video game console section was getting nowhere. With the failed released of the Design Master Denshi Mangajuku and the arrival the Casio Loopy, Bandai had to re-evaluate their option. The Playdia did not have what was required to be in a competitive market. Being the only 8-bit console of its generation, the console was not powerful enough to create interesting games visually, relying instead a lot on full-motion video. With only one title published by a third party (Ie Naki Ko – Suzu no Sentaku), the system had to rely constantly on the Bandai IP’s which were started to be redundant (as shown with the 7 different games featuring Ultraman). In the end, Bandai decided to abandon the Playdia and to concentrate on their upcoming Bandai Pippin.

The remaining stock of Playdia consoles were sold to Banpresto in order to create kinetoscopes for arcade room. Two titles were available : Micha King Disc: Sentai Series and Micha King Disc: Sailor Moon SuperS. Both titles would feature 4 short clip each that could be viewed thought the kinetoscope glasses.

 

Games
33 games were released in the year and a half of existence of the Playdia.

 

Dragon Ball Z: Plan to Eradicate the Saiyans – Earth Chapter
ドラゴンボールZ 真サイヤ人絶滅計画 -地球編
BAPD-01
1994-09-23  – ¥4,800
Pretty Soldier Sailor Moon S: Quiz Challenge! Sailor Power Rally!!
美少女戦士セーラームーンS 〜クイズ対決! セーラーパワー結集!!〜
BAPD-02
1994-09-23  – ¥4,800
SD Gundam Daizukan
SDガンダム 大図鑑
BAPD-03
1994-09-23  – ¥4,800
Ultraman Powered: Kaijū Destruction Tactics
ウルトラマンパワード 怪獣撃滅作戦
BAPD-04
1994-09-23  – ¥4,800
Hello Kitty: Yume no Kuni Daibōken
ハローキティ ゆめのくにだいぼうけん
BAPD-05
1994-09-23  – ¥4,800
Aqua Adventure: Blue Lilty
アクアアドベンチャー ブルーリルティー
BAPD-06
1994-09-25  – ¥3,800
Newton museum: Dinosaurs Encyclopedia vol.1
ニュートンミュージアム 恐竜年代記 前編
BAPD-07
1994-09-25  – ¥3,800
Newton museum: Dinosaurs Encyclopedia vol.2
ニュートンミュージアム 恐竜年代記 後編
BAPD-08
1994-09-25  – ¥3,800
Shuppatsu! Dōbutsu Tankentai
出発!どうぶつたんけんたい
BAPD-09
1994-12-08 – ¥3,800
Ultra Seven: Global Defense Tactics
ウルトラセブン ~地球防衛作戦~
BAPD-10
1994-12-16 – ¥4,800
Dragon Ball Z: Plan to Eradicate the Saiyans – Space Chapter
ドラゴンボールZ 真サイヤ人絶滅計画 -宇宙編
BAPD-11
1994-12-16 – ¥4,800
Norimono Banzai!! Kuruma Daishūgō!!
のりものばんざい!! くるま大集合!!
BAPD-12
1994-12-16 – ¥3,800
Norimono Banzai!! Densha Daishūgō!!
のりものばんざい!! でんしゃ大集合!!
BAPD-13
1994-12-24 – ¥3,800
Nobody’s Child: Suzu’s Choice
テレビシリーズ 家なき子 〜すずの選択〜
VPRJ-09722
1995-03-22 – ¥4,800
Gamera: The Time Adventure
ガメラ ~ザ・タイムアドベンチャー
BAPD-15
1995-03-22 – ¥3,800
Elements Voice Series vol.1: Mika Kanai – Wind & Breeze
エレメントボイスシリーズ(1) かないみか 〜Wind & Breeze〜
BAPD-18
1995-06-22 – ¥6,800
Elements Voice Series vol.2: Rica Fukami – Private Step
エレメントボイスシリーズ(2) 深見 梨加 〜Private Step〜
BAPD-19
1995-06-22 – ¥6,800
Elements Voice Series vol.3: Aya Hisakawa – Forest Sways
エレメントボイスシリーズ(3) 久川 綾 〜Forest Sways〜
BAPD-20
1995-06-22 – ¥6,800
Pretty Soldier Sailor Moon SuperS: Hiragana Lessons with Sailor Moon!
美少女戦士セーラームーンSS セーラームーンとひらがなレッスン!
BAPD-21
1995-07-28 – ¥6,800
Ultraman: Hiragana Mission
ウルトラマンひらがな大作戦
BAPD-22E
1995-07-28 – ¥5,800
Ultraman: Hiragana Mission
(with Armband)
ウルトラマンひらがな大作戦
BAPD-22E
1995-07-28 – ¥6,800
Ultraman: Welcome to Alphabet TV
ウルトラマン アルファベットTVへようこそ
BAPD-23
1995-07-28 – ¥5,800
Pretty Soldier Sailor Moon SuperS: My First Step in English with Sailor Moon
美少女戦士セーラームーンSS セーラームーンとはじめてのえいご
BAPD-24
1995-08-24 – ¥5,800
Pretty Soldier Sailor Moon SuperS: Welcome! Sailor Kindergarten
美少女戦士セーラームーンSS ~ようこそ!セーラーようちえん~
BAPD-25
1995-08-24 – ¥5,800
Ultraman: Welcome to Alphabet TV
ウルトラマン おいでよ!ウルトラ幼稚園
BAPD-26
1995-08-24 – ¥5,800
Chōgōkin Selections
超合金 セレクションズ
BKPD-01
1995-10-20 – ¥9,800
Elements Voice Series vol.4: Yuri Shiratori – Rainbow Harmony
エレメントボイスシリーズ(4) 白鳥 由里 〜Rainbow Harmony〜
BKPD-02
1995-11-16 – ¥9,800
Soreike! Anpanman: Picnic de Obenkyō
それいけ!アンパンマン ~ピクニックでおべんきょう~
BAPD-27
1995-12-15 – ¥5,800
Ultraman: Let’s Play with Numbers in Ultraland
ウルトラマン ~すうじであそぼう ウルトラランド~
BAPD-28
1996-03-22 – ¥5,800
Ultraman: Intelligence Upgrade Mission
ウルトラマン ~知能アップ大作戦~
BAPD-29
1996-03-22 – ¥5,800
Elements Voice Series vol.5: Mariko Kouda – Welcome to the Marikotown!
エレメントボイスシリーズ(5) 國府田 マリ子 〜Welcome to the Marikotown!〜
BKPD-03
1996-03-27- ¥9,800
Ninjaboy Rantaro: Gungun Nobiru Chinō Hen
忍たま乱太郎ぐんぐんのびる知能編
BKPD-04
1996-04-24 – ¥5,800
Ninjaboy Rantaro: Hajimete Oboeru Chishiki Hen
忍たま乱太郎はじめておぼえる知識編
BKPD-05
1996-05-15 – ¥5,800
Gekisou Sentai Carranger: Fight! Hiragana Racer
激走戦隊カーレンジャー ~たたかえ!ひらがなレーサー~
BKPD-06
1996-06-26 – ¥5,800
 

 

Promotional Titles
A series of 9 promotional titles were also created a various moment in the lifespan of the Playdia

  • Playdia Quick Interactive System Sample Soft [BS-002] – 1994-09-23 – Distributed to retailers.
  • Yumi to Tokoton Playdia (“Dokidoki Campaign” Present Soft) [BS-003] – 1994-09-23 – Limited to 5000 units.
  • Yumi to Tokoton Playdia (“Wakuwaku Campaign” Storefront Sample Soft) [BS-004] – 1994-09-23 – Distributed to retailers.
  • Go! Go! Ackman Planet [BS-005] – 1994-11 – 200 units included with V Jump magazine.
  • Jump Limited Special: 4 Great Heroes Battle Collection [BS-006] – 1995 – 300 units included with Weekly Shōnen Jump.
  • Bandai Item Collection 70’ [BS-007] – 1995-04 – Given to console buyers at point of purchase.
  • Elements Voice Series Sample Soft [BS-?] –  1995-07-28
  • Playdia iQ Kids Sample Soft [BS-009] – 1995-07-28 – Distributed to retailers.
  • Kero Kero Keroppi: Uki Uki Party Land [BS-010] – 1995

 

Ref: https://playdia.fandom.com/wiki/List_of_Playdia_titles

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